Domaine Serene cuts bottle weight 30% with Saverglass

Domaine Serene and Saverglass launched a lighter Cépage Eco bottle that reduces glass weight by more than 200 grams while keeping the winery’s signature look. The change is expected to cut annual carbon emissions tied to glass production and transport and create a unified package across the brand’s Oregon and Burgundy wines.

Why it matters: - Domaine Serene is trimming the environmental footprint of one of its most recognizable packaging designs without changing the brand presentation. - The new Cépage Eco bottle cuts glass weight by more than 200 grams, or 30%, which is expected to lower emissions from glass production and shipping. - The bottle will be used across Domaine Serene estate wines in Oregon and Burgundy, giving the brand a single global package for the first time.

What happened: - Domaine Serene and Saverglass announced the Cépage Eco bottle on Sept. 18, 2026. - The bottle keeps the iconic Cépage silhouette while reducing weight and preserving structural performance, aesthetics and safety. - Domaine Serene says the redesign supports its sustainability goals without compromising the premium experience tied to the winery.

The details: - The bottle’s weight reduction is expected to avoid about 15 metric tons of carbon emissions a year. - The lighter package will also reduce transported glass by nearly 250,000 pounds annually. - Domaine Serene has used the Cépage shape for more than 35 years. - The winery was founded by Grace and Ken Evenstad in 1989 and remains part of Evenstad Estates, which includes wineries in Oregon’s Willamette Valley and Burgundy, France. - The winery manages production from vineyard to bottle, making packaging part of its sustainability strategy. - Saverglass worked with Domaine Serene on the design and engineering process to keep the premium look and functionality intact. - Watch the film on Saverglass's website or on YouTube.

Between the lines: - The project shows how luxury wine brands are under pressure to cut emissions without weakening the visual identity that helps justify premium pricing. - The collaboration also signals that packaging, not just vineyard practices, is becoming a visible part of wine companies’ sustainability claims. - Domaine Serene’s emphasis on the bottle’s history suggests the redesign was as much a brand exercise as an environmental one.

What's next: - Domaine Serene will roll out the Cépage Eco bottle across its estate wines in both regions. - Saverglass is positioning the project as a model for premium brands that want sustainability gains while keeping brand identity intact. - Domaine Serene says the lighter bottle fits its long-term goal of producing Pinot Noir and Chardonnay while protecting the land for future generations.